Northside Dental case study: 3.1× more booked appointments in 90 days
A capable new clinic that nobody could find online, paying heavily for referrals just to keep the chairs full.
The old site listed every service on one crowded page, which meant it competed for nothing in particular and won nothing. We split it into individual treatment pages, each built around one specific search, like "emergency root canal near me" instead of "dental services." Technical fixes shipped in week one so Google could crawl and index the new pages quickly. The review system ran in parallel: a text sent automatically the day after every appointment, with a direct link, timed while the visit was still fresh.
Appointments tripled inside a quarter, with two thirds now arriving from search. The clinic cut its referral spend and kept growing.
Lessons for a business in the same spot.
- 01One crowded services page ranks for nothing. A page per treatment, each aimed at one search, gives Google something specific to rank.
- 02Reviews grow when the request is automatic and timed while the visit is fresh, not when staff remember to ask.
- 03Technical fixes in week one let new pages get indexed quickly instead of waiting in a crawl queue.
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