Northside Dental
A capable new clinic that nobody could find online, paying heavily for referrals just to keep the chairs full.
The old site listed every service on one crowded page, which meant it competed for nothing in particular and won nothing. We split it into individual treatment pages, each built around one specific search — "emergency root canal near me," not "dental services." Technical fixes shipped in week one so Google could actually crawl and index the new pages quickly. The review system ran in parallel: a text sent automatically the day after every appointment, with a direct link, timed while the visit was still fresh.
Appointments tripled inside a quarter, with two thirds now arriving from search. The clinic cut its referral spend and kept growing.