FOR AGENCIESWhite-label SEO

White label SEO services your agency can resell with confidence

You sell the SEO and own the client. We do the work behind your brand: audits, fixes, content, local SEO, and reports in your template, delivered on your deadlines.

01The basics

What is white label SEO?

White label SEO is when an agency sells SEO to its clients under its own brand, while a specialist partner does the delivery behind the scenes. The client deals only with the agency. The partner never appears on calls, emails, or reports unless the agency wants it to.

It lets an agency offer SEO without hiring an in-house team, keep the margin and the relationship, and scale delivery up or down as accounts come and go. It works when the partner is invisible, reliable on deadlines, and produces reports the agency can forward without rewriting. It fails when any of those three slip, which is why we built the service around them.

02Deliverables

What our white label SEO includes

01

Technical SEO audits and fixes

Crawl and indexing issues, site speed, schema, and internal linking, with the fixes shipped, not just listed in a PDF.

02

Keyword research and page mapping

Every client page mapped to a real search with volume and difficulty, plus the service and location pages that are missing.

03

Content that ranks

Service pages, location pages, and articles written for the buyer, in the client’s voice, ready for your approval.

04

Local SEO

Google Business Profile management, citations, review systems, and location pages for clients who sell in a city or region.

05

Branded monthly reporting

Rankings, traffic, and enquiries in your template, with a short brief your account managers can use to explain the month.

06

A named SEO lead

One senior person who knows every account, joins client calls as part of your team if needed, and answers within one working day.

03How it works

Start with one client. Scale when it works.

PRICING

White label SEO is priced per client, per month, based on the work each account needs, and quoted up front. There is no minimum number of clients, and most partnerships start with one account for a quarter.

Partner terms
  1. STEP 1

    Onboard one client

    You share access and goals for a single account. We audit it and send back a plan in your branding.

  2. STEP 2

    Agree scope and dates

    Every task gets a date before work starts, written down so your team can promise it to the client.

  3. STEP 3

    We deliver, you present

    Work ships on schedule. Reports arrive ready to forward, with a brief explaining what shipped and why.

  4. STEP 4

    Scale when it works

    Move more accounts over once you have seen the work. Capacity flexes month to month.

04Fit

Who white label SEO is for

  • + Design and web agencies whose clients keep asking for SEO
  • + Marketing agencies that want an SEO line without hiring for it
  • + Agencies reselling SEO today with a partner that misses deadlines or sends generic reports
  • + Consultants who need a delivery team behind their own brand
WHITE-LABEL CASE STUDY12Lumen Agencyclient sites ranked, zero churnRead the case
They are our delivery team in everything but the name on the report. Two years, twelve ranked sites, zero clients lost. Our margins have never looked better.
Marco DiazLUMEN AGENCY
05Questions

What agencies ask first.

MORE FOR AGENCIES

You sign and manage the client. We receive access, run the SEO under your brand, and send you branded reports and a short brief each month. Your client only ever deals with your agency.

They are closely related. A reseller program usually sells fixed packages you mark up. Our white label SEO is scoped per client and delivered by a senior team that can join calls as part of your agency when needed.

No. There are no logos, email signatures, or links to us anywhere in the work. We only speak to your clients if you ask us to, and then under your agency name.

That is your call. Because our pricing is quoted per client up front, you know your cost before you quote the client and can set a margin that fits your market.

Yes. See our white label local SEO service for Google Business Profile management, citations, and review systems.

Your move

Find out what is costing you customers.

Send your website and your goal. In 48 hours you get a short video showing what to fix first.