Paid Social
Facebook and Instagram ads for restaurants, hotels and small businesses
Meta and Instagram ads that fill tables and rooms, judged on what each booking cost.
The problem
Boosted posts reach people who like posts, not people who book. Without one clear offer, one local audience, and tracking on every booking, ad spend turns into likes and nobody can say which ad filled a table.
In plain words
Social media advertising for a local business usually goes wrong in the same way. Someone presses Boost, the post reaches people who like posts, and the money turns into reactions instead of customers. Facebook and Instagram ads work for restaurants, cafes and hotels when they run as a campaign: one offer worth responding to, like a lunch deal or a weekend stay, one audience close enough to come in, and tracking that shows which ad brought which booking.
That is how this works. The pixel and tracking get checked before a dollar is spent. Then one campaign launches around your strongest offer, using real photos of your food, rooms or work, because honest phone photos usually beat polished graphics in the feed. Budget moves toward the ads that book and away from the ones that only collect likes, and every month you get one page on what each booking cost.
Ad management is included in the Pro plan at $599 a month, together with your Google profile, social posting, local SEO and website care. Ad spend is paid to Meta directly and is never marked up.
Campaigns usually go live within two weeks of kickoff. The first two weeks of spend give a reliable read on cost per booking, and the campaign is tuned from there.
What is included
- Account and pixel check, fixed before spend
- One offer and one local audience to start
- Ads made from real photos of your food, rooms or work
- Tracking from ad to booking or call
- Weekly checks and a plain monthly report
Restaurants, cafes, hotels and local businesses that want Facebook and Instagram ads to bring in real customers. Included in the Pro plan at $599 a month.
Agencies: paid social under your brandHow it works
- Step 1
Check
Look at the pixel, the account, and what past spend did.
- Step 2
Offer
Pick the one offer worth testing first: a lunch deal, a weekend stay.
- Step 3
Launch
Ship the campaign with tracking on every booking.
- Step 4
Scale
Move budget to what books, cut the rest.
Questions
Common questions.
Enough to get a clear read in the first month, which for most local businesses is a few hundred dollars of ad spend. That is separate from the plan fee, and it is paid straight to Meta.
Yes. Creative is part of the work, and simple, real photos of your business usually beat polished graphics.
For local businesses with a clear offer, usually yes. They are not worth it when the offer is vague, the audience is everyone, or nobody can tell which ad brought in which customer. Fix those three first.
Boosting optimises for engagement, so Meta finds people likely to react. A campaign optimises for the action you want, like a booking or a call, and lets you control the audience and tracking.
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Your move
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Send your business name and city. Within 48 hours you get a free video check of your Google listing, reviews and website, plus free profile setup and half off your first month if you join.